The Scroll - Creative Billboard

with JCDecaux and Studiolite

2018 - Pudong International Airport, Shanghai - China

Designed with JCDecaux at Pudong International Airport, this distinctive billboard stands along the main highway as a memorable advertisement support before a long journey.

Taking the shape of a slowly unfurling scroll, the billboard integrates pure geometry and contemporary lighting with more traditional, Chinese decorative motifs for an eye-catching result.